Sunday, November 27, 2016

My personal Mission

Eduardo Ferro Personal Mission

To be happy and make those around me happy starting with my family and friends, but without  limiting my circle of influence.

How I go about trying to achieve this:
  • Being responsible for my life and respecting others.
  • Looking for both personal and world balance.
  • Being myself in all aspects of my life (including professional ones).
  • Using my abilities to generate value, both intrinsic and economic, while remaining conscious of social and ethical concerns. (Looking for a positive balance with the world and humankind).
  • Always looking for a win-win scenario.
  • Learning continuously, both as a person and a professional.

This implies that I will not work for businesses wich I believe are not aligned with my personal mission, including:
  • Non-ethical financial business (high frequency trading, investment banking ...).
  • Weapon manufacturers, military.
  • Casinos and gambling.
  • Abuse or exploitation of human beings, animals or degradation of natural resources.
  • Businesses that make miserable the lives of others (customers, suppliers, partners, others).

I think we are at a time when  we can have a great impact on the planet both positively and negatively and it is our responsibility to keep this in mind at all times. We are facing a revolution combining collaboration, knowledge, and federation of power, so networks are the structures of the future and their  growth must not only be sustained but also sustainable.

I participate in this world, with passion and responsibility...

Wednesday, November 23, 2016

Books I have read in the last 12 months


One year ago I started to work at TheMotion and at the same time I decided to recover my previous reading habit. I also discovered the audio books that are a very good choice for me, because I go for a walk (1-2h) every day... The only problem is that not all the books that I like are in this format....
In any case, these are the books I have read / heard during this time at TheMotion...
  • The Power of Habit: Why We Do What We Do in Life and Business. Charles Duhigg   (Pending review)
  • Delivering Happiness: A Path to Profits, Passion, and Purpose. Tony Hsieh   (Pending review)
  • Drive. Daniel Pink   (Pending review)
  • Designing data intensive applications. Martin kleppmann   (Pending review)
  • Soft Skills: The software developer's life manual. John Sonmez   (Pending review)
  • Antifragile: Things That Gain from Disorder. Nassim Nicholas Taleb   (Pending review)
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Ben Horowitz   (Pending review)
  • Start-Up Nation: The story of Isreal’s Economic Miracle.  Dan Senor, Saul Singer   (Pending review)
  • Por Un Scrum Popular: Notas para una Revolución Ágile. Tobias Mayer, Alan Cyment (Review)
  • Cómo vivimos y cómo podríamos vivir. William Morris (Review)
  • Un nuevo estilo de relaciones. Koldo Saratxaga (Review)
  • The Nature of Software Development. Ron Jeffries (Review)
  • I Heart Logs: Event Data, Stream Processing, and Data Integration. Jay Kreps (Review)
  • How to Win Friends and Influence People. Dale Carnegie (Review)
  • The Agile Samurai: How Agile Masters Deliver Great Software. Jonathan Rasmusson (Review)
  • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company. Rossman, John * (Review)
  • The Lean CEO: Leading the Way to World-Class Excellence: Leading the Way to World-Class Excellence. Stoller, Jacob (Review)
  • The Goal: A Process of Ongoing Improvement. Eliyahu M. Goldratt  (Review)
  • Zero to One: Notes on Startups, or How to Build the Future. Peter Thiel (Review)
  • The Lean Enterprise: How Corporations Can Innovate Like Startups. Trevor Owens (Review)
  • Thinking, Fast and Slow. Daniel Kahneman (Review)
  • Lean Thinking: Banish Waste and Create Wealth in Your Corporation. James P. Womack (Pending review
  • Peopleware: Productive Projects and Teams. Tom DeMarco (Pending review) (Second Read)
  • Growing Object-Oriented Software, Guided by Tests. Steve Freeman (Pending review)
  • Inceptions. Enrique Comba (Review)
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Eric Ries (Review)
  • The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win. Gene Kim (Review)
  • How Google Works. Schmidt, Eric (Review)
  • The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Clayton M. Christensen (Review)


For me, the most interesting books of this list are:

Thinking, Fast and Slow
Daniel Kahneman (Review)

    The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
    Gene Kim (Review)



    Antifragile: Things That Gain from Disorder. 
    Nassim Nicholas Taleb   (Pending review)
    The Nature of Software Development. 
    Ron Jeffries (Review)



    This books made me think, change some of my point of view, or inspired me...

    I will continue to enjoy my habit...
    And, of course, if anyone want to have a discussion about the topics in these books, I will be more than pleased... :)



    Sunday, November 20, 2016

    Book Review: The Innovator's dilemma



    Interesting book that highlights the importance of "growth/experimentation" mindset for creating products/services in a very fast changing environment.

    It is part of the base of other books as "The Lean Startup" from Eric Ries.

    It explains very clearly the difference between incremental improvements to a product and disruptive products or technology. Giving real examples and explaining the different approaches we can use to create disruptive products from diferent points of view (economic, management, motivation, etc)

    Good reading for managers trying to enter the world of innovation and startups. If you are already convinced that the "classic management" is not useful to create innovation, perhaps other readings can be more interesting (ex: The Lean Mindset or The Lean Startup).

    Anyway a great book.

    Tuesday, November 01, 2016